Free training · Process & sales · 7 min
Follow-up that doesn't feel pushy.
Most quotes die of silence, not rejection. The owner feels awkward chasing, the customer gets busy, and a job that was 80% sold goes to whoever called back. Three short touches, spaced out and genuinely helpful, win a surprising share of them.
01Why people go quiet
Rarely because they chose someone else. Usually: the quote raised a question they didn't ask, they're waiting on a partner, or life got in the way. Your follow-up should make it easy to say any of those, including "not now".
02The three touches
- Day 2, text: a check-in that invites a question. Short, one line, no pressure.
- Day 5, email: something useful that relates to their job (a tip, a timing note, a photo of similar work), with the booking link.
- Day 10, the last touch: a polite close that leaves the door open. Then stop. A lead who comes back months later remembers that you didn't hound them.
03The tone
Write like a person who'd be happy to help and fine if they don't need it. Avoid "just checking in", "circling back" and anything with an exclamation mark. Use their name, the job, and a specific next step.
04Make it automatic, then make it personal
The texts and emails can run on a schedule from your lead sheet, and stop on their own when the person replies or books. The day-10 call stays human. The automation guide shows how the schedule works.
Your turn
Write my follow-up scripts
Fill in the details once; all three touches and the call script update together.
Keep it
Email me this training
You'll get the link to this page and your exercise results, and the next training in the series. One email, no sequence chasing you. Privacy.
Quotes that go out the same day.
What slow quotes cost you each month, and a same-day quoting routine that fits around the actual work.
Process & sales consulting
See how this part is built and managed inside the Donahue Works system.
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