Free training · Ads · 5 min
Does your page say what your ad said?
Someone clicks an ad that says "same-day water heater replacement" and lands on a home page about "full-service plumbing since 1998". They hunt for the thing they clicked on, don't find it in five seconds, and leave. You paid for that. The fix is called message match, and it's the cheapest conversion gain in advertising.
01What message match means
The page repeats the promise the ad made, in the same words, above the fold, and asks for the one action the ad implied. If the ad said "free estimate", the first thing on the page is how to get the free estimate.
02One ad group, one page
Your home page is for people who typed your name. Ad clicks go to a page built for that ad: the headline echoes the ad, the first paragraph answers "is this for me", and the button does what the ad offered. If you have three ad groups, you want three pages, even if they're 80% the same.
03Check it in 30 seconds
Paste the ad and the page headline into the checker below. It compares the words and tells you what the ad promised that the page doesn't say. Then fix the page, not the ad: the ad already proved people want that promise.
04Then measure the difference
Conversion rate before and after, same ad, same budget. Message match alone often moves it by a third or more. The ads training covers tracking the rest of the way to the booked job.
Your turn
Check my ad against my page
Paste the text as it actually appears. Nothing is sent anywhere; the check runs in your browser.
Keep it
Email me this training
You'll get the link to this page and your exercise results, and the next training in the series. One email, no sequence chasing you. Privacy.
A page that gets the call.
The five-second test, one clear action, the phone path, and an eight-point self-audit of your own site.
Website design
See how this part is built and managed inside the Donahue Works system.
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